Google I/O Social Design
In 2021, Google held its annual developer conference I/O entirely online for the first time.
Design studios Instrument, Buck, and Google’s Creative Lab collaborated to establish the foundational visual and motion branding for I/O. Our task was to create a suite of pre-event, day-of, and post-event assets that leveraged those guidelines, met the messaging needs of each stakeholder request, and were varied enough to keep our feeds fresh.
As an art director, I created a project management system, a systematic design approach, and a workflow that kept our social strategy team and collaborator GPJ organized, on-brand, and on deadline.
PROJECT LEAD: RICK MURPHY
ART DIRECTOR: KIRAN PURI
DESIGN: GPJ
Thanks to these animated assets, views to the keynotes increased up to 45% YoY.
All 8 product areas we supported for this event also reported stats that far surpassed their previous I/O efforts, thanks in part to the customized graphics, modifiable templates, and audience-specific designs our team provided.
