I create smart brand systems.

STRATEGY | ART DIRECTION | BRAND | MOTION | UX

I have over 10 years of experience creating identity systems, targeted campaigns, and multi-media marketing content.

My approach prioritizes concept-development, scalability, equitable design, and, whenever possible, a little bit of delight.

Square Developer Brand Refresh

Defining the audience for Square Developer, and reimagining its brand increase engagement and clarity across digital touchpoints.

Cash App Pay

Marketing and educating audiences about Cash App Pay through animated ads and an instructional video, and finding the voice for Square Developer along the way.

Unboxed 2022

Creating a fresh new look for this annual conference that capitalized on user-centric visuals, metaphors, and sense of humor.

Google I/O Social Activations

Leading vendors and staff to create engaging visuals for our social platforms that could easily scale across multiple asset-types for this 3-day conference.

Android App Excellence

Building out a human brand that would resonate with both developers and business leaders showcasing the profit value of investing in building apps on Android.

Sketti: A store for all things spaghetti

Exploring how to use Midjourney to create delightful experiences for the Square Developer audience.

Matters of Feminist Practice

Designing the brand system for this annual in-print and online journal for the genre-bending publisher, Belladonna* Collaborative.